packaging
AB Imballaggi S.r.l.
438 opportunities and 173 meetings booked and held in just 4 months in industrial packaging.
Observed period: 4 months
438
Opportunities
173
Meetings
25-30
Opportunities per month
- 01
Starting point
Solid but stagnant client base: growth came from the historical portfolio. They needed to reach purchasing managers in manufacturing and distribution, in a market where competition is on price.
- 02
Results achieved
438 opportunities and 173 meetings in four months, all with purchasing managers in manufacturing and distribution. A flow of new names was added to the 2,000 active clients, in a market where deals are usually negotiated on price alone and the people who decide won’t see you.
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