We create B2B connections that turn contacts into sales opportunities

We are the external sales department for B2B companies that sell high-value products and services. We identify the right companies, contact them in your name, handle the replies and put meetings with decision makers in your calendar. Then we stay by your side until signing. We do not do lead generation, meaning we do not hand you a list of names to call back. We do what we call Opportunity Generation: we bring you real conversations with companies that have a reason to listen to you.

No, and we say so openly. If we took everyone, we would end up serving no one well. We work with companies that: - sell to other companies (B2B), with a significant average sale value; - have a structure able to follow up the meetings that come in; - have clear commercial goals; - present themselves well online, because whoever receives our message looks at the website and LinkedIn before replying; - are looking for a partner to build with, not a supplier to simply delegate to. For the same reason we start only a few new projects each month.

Yes. The messages go out in your company’s name and we handle the replies, in your tone and according to the rules we define together. For whoever receives the email, they are talking to you. No text goes out without your approval.

The first month is for preparation: strategy, database, infrastructure and copy. In this phase meetings don't arrive, and that's normal. From the second month the tests start: we write several versions of the message, work out which one works and increase volumes on that one. That's when the first meetings arrive. Every market has its own timing. Some receive the first positive replies within the first weeks and some need a month and a half. And in B2B, an opportunity born in the second month often becomes a contract a few months later.

Less than you think, but something yes: - take part in the kick-off call and give us the information on ideal clients, products and materials; - approve the texts before they go out; - keep your calendar availability up to date; - reply quickly when we ask for clarification about a contact; - show up to the meetings and lead the negotiation. We also ask you not to run other campaigns in parallel on the same market, so as not to confuse those who receive the messages.

One team does all the work that is usually split across several suppliers. In practice: - We study your market before writing to anyone: we count the companies that match your criteria and who makes the decisions inside them. - We build the database to measure, company by company, instead of using ready-made lists. - We contact decision makers on three channels, email, LinkedIn and phone, with messages written for your industry, in your name and in your tone. - Our Inbox Manager handles every reply, every day, and books the meeting directly in your calendar. - We stay with you until signature and work with you on the sales process, to turn more meetings into contracts. - We also take care of marketing, communication, branding and positioning, so your name arrives before the first email. - Every data point is tracked and shared with you in a centralised space that is yours alone, with a report every week and an alignment call every two weeks. - Every project is built around your company, your goals and the way you sell. - We choose our clients: if we don't believe we can deliver results, we tell you before we start. - The method comes from over 76 B2B companies followed across 33 different industries. The result is a Predictable Agenda: you know in advance how many meetings you will have and with whom.

Yes, when they speak to the person receiving them. That is why we write directly to the decision-maker, with a message written for a precise audience, and send a few emails at a time from an infrastructure set up to land in the inbox rather than in spam. During the campaigns we compare several versions of the message and keep the one that works best.

We can tell from the conversation. Our Inbox Manager answers the contact's questions and proposes the meeting when the interest is concrete and the company is one of those you have chosen. Along with the meeting you receive the context of the conversation, so you arrive prepared.