Premium food
When the brand opens doors but nobody is knocking
In high-end food, brand recognition is often already established among end consumers, while the B2B channel is left to word of mouth. Hotels, restaurants and corporate gifting come occasionally, with no process that goes out to find them.
The starting point
The challenges we meet most often
Challenges 1
B2B channel left uncovered
Retail works, corporate comes by chance. Nobody is systematically contacting those who would buy volumes.
Challenges 2
Segments That Buy for Different Reasons
A luxury hotel, a starred restaurant and a corporate purchasing office have completely different needs and timelines.
Challenges 3
Unexploited Seasonality
Buying opportunities are concentrated in specific windows that, if not anticipated, are lost for a whole year.
The method in the industry
How we work in this industry
We segment the market by type of purchase rather than by product category, because a hotel and a purchasing office buy for different reasons. For each segment we write a sequence that starts from the recipient’s context, not from the brand’s history, which in the premium range is already known. Seasonal occasions become a concrete timing lever instead of a generic topic.
Case studies
The method in this industry
Your market is in the industry premium food? Let's talk.
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