premium food
Iginio Massari Alta Pasticceria S.r.l.
60 opportunities, 19 meetings and €18,067 generated in a single month.
Observed period: 1 month
- 01
Starting point
A very strong brand with end consumers and a B2B channel left to word of mouth. Hotels, high-end catering and corporate gifting came in occasionally: the brand opened doors, but nobody was knocking systematically.
- 02
Strategy executed
The market was segmented by type of purchase — luxury hospitality, fine dining, corporate gifting — because each buys for different reasons. Each segment got a sequence that starts from the recipient's context and not from the brand's story, which in the premium range is already known.
- 03
Results achieved
In thirty days, 60 opportunities, 19 meetings and €18,067 generated. The real result was not the first month's revenue, but having shown that the corporate segment could be worked actively.
Those 60 you were referring to were expressions of concrete interest: not random feedback, but feedback aimed at making the business happen.
Raffaello PierucciB2B Sales Manager · Iginio Massari Alta Pasticceria
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