Service
LinkedIn campaigns: we build the right pool of decision makers within your network
Sequences of targeted requests and personalised, professional messages, from your company’s LinkedIn profiles. This builds your pool of potential clients, which we nurture over time to create connections with decision makers.
What you get
Optimised profiles
The profile we write from is the landing page of every message: before we start, we verify it and fix it in every part.
Segment built on your ICP
Filters by role, seniority, company size and recent job changes. Not a list of names, but the map of the decision-makers you care about.
Message sequences
Invitation, first message and follow-ups spaced out. Short, written to be read on a phone, never a link in the first contact.
The bridge with email campaigns
Anyone who does not reply to your emails is also added on LinkedIn, after a period agreed with you.
Replies handled every day
Our Inbox Manager replies on your behalf and books meetings straight into your calendar.
Weekly report
Positive replies and meetings, always kept separate. No vanity metrics.
Every decision-maker gets their own message
Personalised by role, company and timing
On LinkedIn you see who the person is before writing to them. Wasting that with the same message for everyone is the most common mistake on the channel.
Different messages for
- RoleA chief executive and a sales director read for different reasons.
- Company sizeThe same offer is told one way to an SME and another to a group.
- Recent signalsA change of role, a growing team, a new market: the right reason to write now.
- IndustryExamples and words from their world, not yours.
Inside every sequence
- A/B testsSeveral openings compared: we keep the one that brings replies.
- Deliberately slow paceA few requests a day, written by hand. The profile stays credible and active.
- Spaced-out follow-upsEvery message brings something new, never a reminder.
- A profile that speaks for youSummary and content aligned with the message, because whoever receives it always checks who is writing.
How it works
- 01
Profile
We fix the profile that will write the messages: without visual credibility no message works.
- 02
Segment
We build and validate the list of decision-makers on your ICP criteria.
- 03
Gradual launch
We start at a low pace and scale up, watching how many accept the connection and how many reply.
- 04
Conversations
We handle replies on your behalf and book meetings directly in your calendar.
What sets us apart
From your company's profiles
We write from the profiles of the people on your team, not from anonymous accounts: the relationship starts with the right name.
No automation that looks like spam
Human pace and messages written for the person. Whoever replies to you should never feel like recipient number one thousand.
An amplifier of who you are
If your name is strong, we push harder. If it still has to be built, we also work on the authority of the profile.
Who it is for
- Those who sell to C-level, general management and sales management
- Companies where the owner can lend their profile to the project
- Industries where personal relationships matter more than formal email
- Those who want to be recognised by the decision-makers in their market
Why LinkedIn is the most wasted channel in B2B
It is used as an advertising board or as a contact collector, and either way it produces little. It works when it is treated for what it is: a place where you can write to a person knowing already who they are, what they do and for how long.
A bridge between email and LinkedIn
LinkedIn is the second acquisition channel and it supports the email campaigns. Anyone who does not reply to an email receives, after an agreed period, a connection request from the profile of someone in your company: a verified profile, polished in every part, from the description to the banner. This makes the contact more authentic, because behind the message the decision maker finds a real person.
LinkedIn is like sowing seeds
Every day, every week, every month we add to your network the decision makers who matter most to you. The more your network grows, the more people see your updates: who you are, what you do, who you have helped. The benefits are two: more chances to reach decision makers and book new meetings, and a market that knows you exist. It is extra visibility, on top of the work of the email campaigns.
Results with this service
King Company S.r.l.
133 opportunities and 54 meetings in 12 months: as many as the company had obtained in the previous five years.
Read the case study →
Mercatoria S.p.A.
220 opportunities and 145 positive replies in 12 months, starting from zero outbound channel.
Read the case study →
Frequently asked questions
How do you contact potential customers?
The main channel is email, written by hand for a specific audience and sent to a few companies at a time, not thousands. Where it makes sense, we also work on LinkedIn, from the profiles of people in your company, at deliberately slow rhythms and without the automation that makes everything look like spam.
The idea is to make outbound as similar to inbound as possible: whoever replies should feel they have found something they were looking for, not that they were chased.
Do You Write on Our Behalf?
Yes. The messages go out in your company’s name and we handle the replies, in your tone and according to the rules we define together. For whoever receives the email, they are talking to you. No text goes out without your approval.
Who will be working on our project?
A dedicated team. You have a project manager who follows you from the start, a person who handles replies every day and books the meetings, and technical specialists who work behind the scenes. You don't talk to a switchboard: you always know who is working on your project.
How do the meetings arrive?
When a company replies with interest, we handle it: we answer their questions, propose times and book the call directly in your calendar, on the slots you have given us. You receive the meeting with the context of the conversation, so you arrive prepared.
Won't they look like they were written by artificial intelligence?
Our job is to make every message authentic and personalised, even when it is part of a sequence. Each text starts from an analysis of the market, the website and the social channels of the person receiving it, built on a writing base that you approve: you stay in control and can ask for changes before anything is sent. On LinkedIn we work with the same care from the profiles of people in your company, in complete safety, to bring you new prospects.
Is there a risk of damaging my company's name?
We keep it low with targeted, precise work across several levels and from several communication angles. Emails go out from a dedicated infrastructure, to protect the reputation of the domain you use every day. On LinkedIn we follow all of the platform's rules. Anyone who asks not to be contacted again is removed from the lists.
The first step is a call
In the Feasibility Study we understand your market, your needs and your goals, and we tell you honestly whether we can help. If yes, we present a tailor-made project so you can start right away.