finance
Mercatoria S.p.A.
220 opportunities and 145 positive replies in 12 months, starting from zero outbound channel.
Observed period: 12 months
- 01
Starting point
Mercatoria operates in finance and non-performing loans, an industry where the decision maker is a CFO or a finance director: profiles that are hard to reach and used to filtering any commercial communication. The company started with no active outbound channel.
- 02
Strategy executed
We built the channel from scratch: dedicated sending infrastructure, lists of CFOs and finance departments verified one by one, and messages that talked about credit management in operational terms, not about financial services in the abstract.
- 03
Results achieved
In twelve months the channel went from non-existent to 220 opportunities and 145 positive replies from CFOs and finance directors: conversations that previously simply didn't exist.
From my point of view I can say that every month I had steady inbound flows and the support from the company was excellent, and I would absolutely give it a try.
Stefano LorussoCEO and Founder · Mercatoria S.p.A.
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