technology
Florence One S.r.l.
217 opportunities and 91 meetings in a year and a half: €42,747 collected and €219,258 in deals.
Observed period: 18 months
- 01
Starting point
Florence One works on SAP Business One, system integration and IT staffing: three offer lines that speak to different buyers inside the same company. A single message wasn't working for any of the three.
- 02
Strategy executed
We split the three use cases into distinct segments, each with its own list and its own sequence. The work was set up on a long horizon, with lists renewed every quarter and messages rewritten based on the replies, instead of repeating the same sequence until it runs out.
- 03
Results achieved
In a year and a half: 217 opportunities, 91 meetings, €42,747 already collected and another €219,258 in deals. The contract is on its second renewal.
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