Industrial mechanics
Excellent workmanship, and a market that only finds out through word of mouth
Precision machine shops and component manufacturers often have a quality that clients recognise immediately. The problem is reaching those clients. They live off references and a few contacts made at MECSPE or Lamiera, and the sales agenda follows the mood of the market.
The starting point
The challenges we meet most often
Challenges 1
Offers lost on price
When you arrive through a generic request for quotation you are one of five suppliers being compared. Whoever costs least wins, not whoever works best.
Challenges 2
Client Industries Too Concentrated
If you work mostly for one sector, automotive or hydraulics for example, a slowdown in it stops your machines.
Challenges 3
The owner is also the only salesperson
The important deals go through him, but he is also on the shop floor. The search for new clients is done in spare moments.
The method in the industry
How we work in this industry
We segment by type of machining and material: whoever buys turned parts in light alloys is not whoever buys heavy steelwork. We look for companies that produce machines or assemblies your components go into, and we focus on the technical and purchasing offices. The message starts from a specific process and a typical problem of their product, never from a list of machining centres. We pair email and LinkedIn, and for larger companies we add a phone call to those who have already opened or replied.
Who we talk to
Mechanical components buyer
They manage dozens of part numbers and suppliers. They care about punctuality, the ability to handle variable batches and a contact who responds.
Technical office manager
They design the part and know where current suppliers get it wrong. They are the person who asks you for a sample before the quote has even been sent.
Quality manager
They look at certifications, dimensional checks and traceability. They can block a new supplier even if the price is right.
The objection we hear most often
«Clients send us drawings and want the price, they have no time for introductory calls.»
With active clients, that’s how it is. With new ones, the call exists precisely to avoid ending up in the quotation pile. We propose twenty minutes with the technical office on a type of part you know well, and the drawing comes from there. If the call doesn’t hold up, we don’t force it: a meeting extracted by pressure doesn’t bring orders.
Case studies
The method in this industry
Recommended services
The channels we use here
Multichannel Outbound
Three channels coordinated on the same person. A name already seen on LinkedIn makes the email expected, and the phone call comes when there is something to say. We multiply the opportunities, not the insistence.
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Cold Email
Email campaigns personalised message by message, aimed at the final decision-maker, on lists defined on your market and with a custom-built infrastructure.
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Frequently asked questions
Questions about the industry
How do you find new clients for a precision machine shop?
We start from the products your components go into, work back to the manufacturers of those products and contact the people who design and who buy. Lists by ATECO code produce too much noise: within the same code there are companies that never buy outsourced machining.
Does outbound replace trade fairs like MECSPE?
No, it complements them. The fair brings contacts in three days and then nothing for months. Outbound keeps the flow going the rest of the year, and can also be used to set up meetings at the fair before you leave, so you do not stand at the stand waiting.
Does it make sense to look for clients abroad for precision mechanics?
Yes, especially in Germany, Austria and Switzerland, where Italian subcontracting has a good reputation. You do need someone able to handle the deal in English or German. We check this with you in the initial analysis before starting.
Your market is in the industry industrial mechanics? Let's talk.
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