robotics automation
Automa Pantografi S.r.l.
€100,000 in advanced deals from just two calls, in a few weeks of campaigning.
Observed period: 1 month
- 01
Starting point
Automa Pantografi makes and sells CNC milling machines: a high-ticket product with a very small pool of potential clients, where every single conversation counts and taking the wrong approach means burning a slice of the total market.
- 02
Strategy executed
Deliberately low volume and surgical selection: a few dozen companies with compatible machining, contacted with a technical message that showed we had understood their type of production. No visible automation, no mass sends.
- 03
Results achieved
Seven opportunities and only two calls, which nonetheless opened deals worth about €100,000 in total, €40,000 to €50,000 each. It is the case that best shows how, on high-ticket sales, the number of contacts is the least interesting metric.
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