energy
Helexia Italia S.r.l.
€1.2 million from just two deals, 88 opportunities and 42 meetings. Third consecutive renewal.
Observed period: 12 months
- 01
Starting point
Energy efficiency is a crowded market in which every operator communicates the same benefit: savings on the bill. Plant managers received similar proposals every week and had stopped opening them.
- 02
Strategy executed
The generic savings message was dropped and the communication was built on consumption profiles specific to each type of plant. The list was segmented by real energy intensity and every email started from a verifiable data point about the recipient’s facility, making it clear it was not a mass mailing.
- 03
Results achieved
Eighty-eight opportunities and 42 meetings, from which only two deals were born that together are worth €1.2 million. It is the case that best shows how in high-ticket B2B the quality of the counterpart matters, not the volume. The contract is on its third consecutive renewal.
I must say this tool helped us promptly create real opportunities and meetings, right away, in a practically immediate way.
Tatsiana HramykaMarketing Manager · Helexia Italia S.r.l.
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