Software
When the pipeline depends entirely on inbound
Many software houses grow through inbound and word of mouth, channels that work as long as they work but cannot be accelerated on demand. In the months when traffic drops, the pipeline empties with no lever available.
The starting point
The challenges we meet most often
Challenges 1
Growth you can’t control
The volume of leads depends on external variables the sales team can't influence.
Challenges 2
Multiple use cases, a single message
The same product solves different problems for different segments, but it is communicated in only one way.
Challenges 3
Competition on search and ads
Paid channels become progressively more expensive as the market gets crowded.
The method in the industry
How we work in this industry
We set up the work over twelve months, not as a one-off campaign. We build segments by use case and test different message angles in parallel, keeping only those that generate replies. Every quarter the lists are renewed and the messages rewritten based on the data collected, instead of repeating the same sequence until it runs out.
Case studies
The method in this industry
133Opportunities
King Company S.r.l.
133 opportunities and 54 meetings in 12 months: as many as the company had obtained in the previous five years.
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€139,368Revenue collected
QS Pos S.r.l.
€139,368 in recurring revenue collected, 110 opportunities and 45 meetings with pharmacy groups and retail chains in 12 months.
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64Opportunities
Mida4 S.r.l.
64 opportunities and 23 meetings in less than 6 months of collaboration, in tax and accounting software.
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€42,747Revenue collected
Florence One S.r.l.
217 opportunities and 91 meetings in a year and a half: €42,747 collected and €219,258 in deals.
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Recommended services
The channels we use here
Cold Email
Email campaigns personalised message by message, aimed at the final decision-maker, on lists defined on your market and with a custom-built infrastructure.
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CRM & Sales Automation
An orderly pipeline and automations, with every reply tracked, every opportunity followed and no lead lost to disorganisation.
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Your market is in the industry software? Let's talk.
In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.