software
QS Pos S.r.l.
€139,368 in recurring revenue collected, 110 opportunities and 45 meetings with pharmacy groups and retail chains in 12 months.
Observed period: 12 months
- 01
Starting point
QS Pos sells management software to pharmacies, a closed and regulated world where the decision makers are pharmacist owners and consortium directors, used to receiving identical proposals from dozens of suppliers every week. The barrier was not reaching them, but being taken seriously.
- 02
Strategy executed
Messages that showed an understanding of how a group of pharmacies really works: aggregated purchasing, counter margins, regulatory constraints. No revenue promises, just a discussion on a recognisable operational topic, with deliberately slow sequences because in this industry insistence burns the contact.
- 03
Results achieved
Second consecutive renewal: €139,368 of recurring revenue already collected, clients who stay and pay every month. 45 demos with pharmacies and groups ready to change management software, and open doors in retail: a new market they would never have explored without this channel.
B2Bridge shoots straight at 1,000, 2,000, 3,000 pharmacies at the same time and lets us penetrate this market, which even with a sizeable sales network would have taken absolutely longer.
Luca CicconeFounding Partner · QS Pos S.r.l.
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