software
Mida4 S.r.l.
64 opportunities and 23 meetings in less than 6 months of collaboration, in tax and accounting software.
Observed period: 6 months
- 01
Starting point
A software house with over 30 years of experience and 13 employees. But the market for tax management software is dominated by a few large players: they needed to reach accountants and SMEs looking for a more flexible alternative.
- 02
Strategy executed
9 active campaigns across different geographic areas (Trieste, Bergamo, Naples, Nola, L’Aquila, Pescara and surrounding provinces), 66,561 emails sent in 4 months.
- 03
Results achieved
64 opportunities and 23 meetings booked with accountants and owners of professional firms across Italy.
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