robotics automation
Dema S.p.A.
From 3 meetings a year to 49: 70 opportunities and €2.47 million in deals.
Observed period: 8 months
- 01
Starting point
Dema designs robotics, automation and fuel cell systems: very high-value contracts and a very small number of potential clients. Before the campaign the company generated about three new meetings a year, almost all from trade fairs and direct acquaintances.
- 02
Strategy executed
A narrow, verified list: a few hundred companies with compatible plants, not thousands of generic names. The messages never offered a quote but a technical discussion on a concrete process problem, and that is how conversations started with production managers and technical departments rather than with purchasing offices.
- 03
Results achieved
Forty-nine meetings against the previous year's three, generated from 70 opportunities, with a portfolio of deals that reached €2.47 million.
At that time we were looking for new clients and we had reached three new clients in a year. In fact, within 4 months we reached results orders of magnitude higher.
Cesare LibriciCEO and Founder · Dema S.p.A.
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