E-commerce and digital retail
Those who sell to e-commerce talk to entrepreneurs who receive ten proposals a day
Agencies, software, logistics and services for those who sell online have a huge and very noisy market. The owner of an e-commerce business turning over a few million receives offers every day about advertising, conversions and platforms. To be heard you have to show you have looked at their store and their numbers, not send yet another growth promise.
The starting point
The challenges we meet most often
Challenges 1
Very Loud Noise
The owner receives offers every day: without a specific point about their store, the message disappears.
Challenges 2
Highly heterogeneous market
From the small online shop to the international brand: without segmenting by revenue and category you end up talking to the wrong companies.
Challenges 3
The same promises for everyone
More sales, more conversions, more ROAS. The decision maker has stopped believing it: they want to see that you understood their case.
The method in the industry
How we work in this industry
We segment by revenue, product category and platform: a fashion brand on Shopify and a B2B distributor on Magento have different problems. We use entry into new markets, platform changes, hires in the digital team and visible signals on the site, such as slowness or missing foreign languages, as triggers. The message carries a concrete observation about their store and proposes a short analysis as a first step.
Who we talk to
E-commerce Owner or CEO
In companies with up to a few million in revenue they decide almost everything. They listen to whoever talks about margin and growth with concrete numbers.
E-commerce manager or digital manager
They manage the platform, campaigns and suppliers. They look for partners who save them time and improve measurable results.
Operations and logistics manager
They look at shipments, returns and warehouse. A service that lowers costs or errors finds an ally in them.
Marketing Director
In the largest brands they control budget and acquisition strategy. They value whoever delivers results without increasing ad spend.
The objection we hear most often
«E-commerce owners are flooded with proposals, one more email changes nothing.»
An email like all the others changes nothing, true. One that talks about something specific seen on their site, with an idea on how to improve it, gets read because it is the only one that shows we know them. The volume of proposals they receive is exactly why real personalisation works.
Frequently asked questions
Questions about the industry
How do you find clients among structured e-commerce businesses?
By filtering by revenue, category and platform, and writing to the owner or the digital manager with a concrete observation about their store. The signals visible on the website are the strongest trigger.
Does it work for those who sell to brands abroad?
Yes. The lists are also built on foreign markets and the messages go in the decision maker’s language, with references to their market.
Is it better to target big brands or mid-sized e-commerce businesses?
It depends on your product and your ticket size. In the Feasibility Study we count how many companies there are in each band and how many have a reachable decision maker, then the choice is made on the numbers.
Your market is in the industry e-commerce and digital retail? Let's talk.
In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.