B2B marketing and communications

AI6 S.r.l.
€150,000 in deals, 237 opportunities and 69 meetings held in 6 months of campaigns.
Observed period: 6 months
- 01
Starting point
MarTech agency with strong technical positioning but an unstable pipeline: qualified leads weren’t enough to keep the in-house sales team busy and outbound was reduced to a minimum.
- 02
Strategy executed
Targeting e-commerce sites with more than 10,000 visitors a month across four verticals (pet food, online pharmacies, cosmetics, fashion), copy per industry with premium positioning and a multi-campaign approach.
- 03
Results achieved
69 meetings with companies such as Coop, Zeiss, Riso Scotti, Freddy, MomoDesign and Pool Pharma, and €150,000 in advanced deals.
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