Automation and robotics
Few decision makers, very high tickets, no margin for error
In industrial automation a single order can be worth hundreds of thousands of euros, but decision makers are few and reaching them requires immediate technical credibility. Acquisition has historically depended on established relationships and presence at trade fairs.
The starting point
The challenges we meet most often
Challenges 1
Numerically narrow market
Companies with compatible plants number a few hundred, not thousands. Getting the approach wrong means burning a slice of the total market.
Challenges 2
Purchasing Office as a Filter
Generic sales messages are intercepted before they reach production managers and technical departments.
Challenges 3
Very Long Decision Times
Between first contact and order, months can pass, with several people involved at different stages.
The method in the industry
How we work in this industry
We work on narrow, very precise lists: a few hundred companies with compatible plants, not thousands of generic names. The messages never propose a quote but a technical discussion on a concrete process problem, and that is how you get into conversation with the technical department rather than purchasing. In this industry the metric that counts is the quality of the counterpart, not the volume of contacts.
Case studies
The method in this industry
Recommended services
The channels we use here
Multichannel Outbound
Three channels coordinated on the same person. A name already seen on LinkedIn makes the email expected, and the phone call comes when there is something to say. We multiply the opportunities, not the insistence.
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Account Based Marketing
Surgical targeting on a named list of companies you want to win. Multi-decision-maker, multichannel, zero waste.
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Your market is in the industry automation and robotics? Let's talk.
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