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This channel is part of Opportunity Generation B2B, our single service: it does not activate on its own. See how it works

Service

The companies you want to win, one by one

Surgical targeting on a named list of companies you want to win. Multi-decision-maker, multichannel, zero waste.

What you get

  • The named list

    You choose the companies, together with us: the clients you really want, not a statistical segment.

  • The map of decision-makers

    For each company we identify who signs, who evaluates and who will use what you sell.

  • Company-by-company messages

    Each account receives a message built on its moment, its projects and its industry.

  • Coordinated multichannel

    Email, LinkedIn and phone on the same decision-makers, with a single direction.

  • Progress by account

    You know where you stand with every company on the list, not just how many replies have arrived.

Zero waste

Every company has its own campaign

When the possible clients are a few dozen and each is worth a lot, you do not work by segments. You study each company and talk to every person who matters.

Personalised on

  • The companyProjects, investments, recent news: the reason to write to them now.
  • Each decision-makerOne message for who signs, one for who evaluates, one for who will use it.
  • The industryExamples and cases from their world, not yours.
  • The momentBudgets, role changes, new sites: the signals that open a door.

Inside every account

  • Multiple entry pointsIf one door stays closed, another opens in the same company.
  • Positioning contentIt builds authority before asking for the meeting.
  • A/B tests on topicsWe learn which lever moves that type of company, and use it on the others.
  • A single directionOne person on the team sees the whole account, across all channels.

How it works

  1. 01

    Named list

    Together we choose the companies to win and the priorities.

  2. 02

    Account study

    For each company we map decision-makers, projects and signals.

  3. 03

    Activation

    Tailored messages for the different decision-makers, by email, LinkedIn and phone.

  4. 04

    Progress

    We follow each account through to the meeting and support you in the deal.

What sets us apart

  • You decide the list

    We do not propose the companies that are easiest to reach: we work on the ones you really want.

  • The whole buying committee

    In high-ticket B2B more than one person decides. We talk to all of them, each with their own message.

  • Right up to the signature

    On accounts this important the meeting is not enough: we also support you in the deal.

Who it is for

  • Companies with high ticket sizes and few possible clients
  • Those with a precise list of companies they want to win
  • Sales with several decision-makers involved and long cycles
  • Those who want to get into a group or a large client already identified

When it makes sense

When your market counts in dozens of companies, not thousands. There, every wrong contact burns a slice of the total market, and a generic message is worth less than no message. Account based marketing reverses the logic: first you choose who you want, then we build everything around that company.

What changes for you

You do not receive a number of replies. You receive progress, company by company: who has replied, who is evaluating, where another step is needed. It is the closest thing to inbound that exists in outbound.

Results with this service

  • CGT S.p.A. Gruppo Tesya

    €3.1 million in deals, 70 opportunities and 44 meetings: the target of 12 meetings exceeded by 3.5 times.

    Read the case study →
  • Automa Pantografi S.r.l.

    €100,000 in advanced deals from just two calls, in a few weeks of campaigning.

    Read the case study →
  • Dema S.p.A.

    From 3 meetings a year to 49: 70 opportunities and €2.47 million in deals.

    Read the case study →

Frequently asked questions

Do you work for everyone?

No, and we say so openly. If we took everyone, we would end up serving no one well. We work with companies that:

  • sell to other companies (B2B), with a significant average sale value;
  • have a structure able to follow up the meetings that come in;
  • have clear commercial goals;
  • present themselves well online, because whoever receives our message looks at the website and LinkedIn before replying;
  • are looking for a partner to build with, not a supplier to simply delegate to.

For the same reason we start only a few new projects each month.

Who will be working on our project?

A dedicated team. You have a project manager who follows you from the start, a person who handles replies every day and books the meetings, and technical specialists who work behind the scenes. You don't talk to a switchboard: you always know who is working on your project.

Do you also guarantee closed contracts?

No, and we are wary of anyone who does. We bring the opportunity and support you in the deal, but closing also depends on your product, your price and how you run the sale. That is why we also work on your sales process: the more meetings become clients, the better it is for both of us.

What makes you different from other agencies?

One team does all the work that is usually split across several suppliers. In practice:

  • We study your market before writing to anyone: we count the companies that match your criteria and who makes the decisions inside them.
  • We build the database to measure, company by company, instead of using ready-made lists.
  • We contact decision makers on three channels, email, LinkedIn and phone, with messages written for your industry, in your name and in your tone.
  • Our Inbox Manager handles every reply, every day, and books the meeting directly in your calendar.
  • We stay with you until signature and work with you on the sales process, to turn more meetings into contracts.
  • We also take care of marketing, communication, branding and positioning, so your name arrives before the first email.
  • Every data point is tracked and shared with you in a centralised space that is yours alone, with a report every week and an alignment call every two weeks.
  • Every project is built around your company, your goals and the way you sell.
  • We choose our clients: if we don't believe we can deliver results, we tell you before we start.
  • The method comes from over 76 B2B companies followed across 33 different industries.

The result is a Predictable Agenda: you know in advance how many meetings you will have and with whom.

My market is small and niche: does it still work?

It depends on the numbers, and we look at them before we start. We count the companies that match your criteria, so you know the real size of your market and we don't promise you results your market cannot deliver. If the numbers are not enough, we tell you before we begin. For markets that number in the dozens of companies we have a dedicated service, Account Based Marketing, which works company by company.

The first step is a call

In the Feasibility Study we understand your market, your needs and your goals, and we tell you honestly whether we can help. If yes, we present a tailor-made project so you can start right away.

Book the Feasibility Study