Pharmaceutical
A Closed, Regulated and Rightly Wary Industry
Pharmacy consortia and networks receive proposals every week from suppliers who all write the same email. The barrier is not reaching the decision makers, but being taken seriously by people who have already seen hundreds of identical messages.
The starting point
The challenges we meet most often
Challenges 1
Saturation of Commercial Proposals
Pharmacy owners and consortium directors have stopped reading messages that don't show specific expertise.
Challenges 2
Regulatory Constraints to Know
Whoever writes without mastering the rules of the industry loses credibility from the first line.
Challenges 3
Aggregated purchasing logic
Decisions go through consortium dynamics that don't resemble a normal corporate purchasing process.
The method in the industry
How we work in this industry
We write messages that show we understand how a consortium really works: group purchasing, margins at the counter, regulatory constraints. No revenue promises, just a conversation on a recognisable operational topic. The sequences are deliberately slow, with spaced-out follow-ups, because in this industry insistence burns the contact for good.
Recommended services
The channels we use here
Cold Email
Email campaigns personalised message by message, aimed at the final decision-maker, on lists defined on your market and with a custom-built infrastructure.
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Multichannel Outbound
Three channels coordinated on the same person. A name already seen on LinkedIn makes the email expected, and the phone call comes when there is something to say. We multiply the opportunities, not the insistence.
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Your market is in the industry pharmaceutical? Let's talk.
In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.