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Professional and Legal Firms

The firm grows as long as the partners' relationships grow, then it stops

Business law firms, accountants who follow companies, employment consultants and multidisciplinary associated firms. The client arrives by introduction and stays for years. It works, but growth is tied to the partners’ personal network, and the day one of them retires, he takes the channel with him.

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Industry Professional and Legal Firms

The starting point

The challenges we meet most often

  • Challenges 1

    Clients who only come through introductions

    The channel is word of mouth from clients and partners. It can't be accelerated and it can't be planned.

  • Challenges 2

    Reluctance to do sales activity

    Many professionals consider looking for clients inelegant. The result is that nobody does it in an orderly way.

  • Challenges 3

    Little-known specialist expertise

    The firm is strong in corporate law, business crisis or international tax, but the companies that would need it do not know.

The method in the industry

How we work in this industry

We start from a specialisation and a moment in the company's life when it is needed: a generational handover, an acquisition, expansion abroad, financial tension. These are situations that can be read from financial statements, corporate transactions and industry news. The message is sober, signed by the partner, and proposes a discussion on that situation. We keep a careful tone and respect the ethical rules of the profession: no promises, no sales tone, only useful content for the reader.

Who we talk to

  • Entrepreneur or CEO

    In SMEs they choose the lawyer and the accountant themselves. They want a professional who understands the company and answers without detours.

  • CFO

    Deals with taxation, extraordinary transactions and relations with banks. Looks for advisers with experience of operations similar to theirs.

  • In-house legal counsel

    In larger companies they outsource specialist matters. They look at specific expertise, timing and cost predictability.

The objection we hear most often

«A professional firm cannot advertise aggressively, it has a code of ethics.»

That's why we do nothing aggressive. The rules allow accurate information on the firm's services and skills, and a professional message to a company for which that expertise is useful falls within that. We write the copy with you, and if a sentence doesn't convince you, it doesn't go out.

Case studies

The method in this industry

Recommended services

The channels we use here

Frequently asked questions

Questions about the industry

All questions
  • How does a corporate law firm find new corporate clients?

    By stating the areas where it is strongest and looking for the companies that need them at a specific moment: extraordinary transactions, generational handovers, disputes typical of the industry. The first contact is a sober message from the partner proposing a discussion.

  • Can an Accountant Do Outbound to Companies?

    Yes, within the rules of professional ethics. It makes sense for firms that follow structured companies on specialist topics, such as extraordinary transactions or international taxation, where the value of the engagement justifies the contact work.

  • Does LinkedIn work for a lawyer or an accountant?

    It works if the professional publishes useful content and has a polished profile. In that case a direct message to an entrepreneur is read as contact between professionals, not as a sales pitch.

Your market is in the industry professional and legal firms? Let's talk.

In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.

Book the Feasibility Study