studi professionali legal
Avvocato Flash S.r.l.
294 opportunities and 208 meetings in 12 months for the legal marketplace with more than 3,892 lawyers.
Observed period: 12 months
- 01
Starting point
Acquiring lawyers through social media at about 20 euros per sign-up, with no control over geography and specialisation: poorly qualified leads, costly follow-ups and growth with the handbrake on.
- 02
Strategy executed
21,597 lawyers reached across Italy with 33,479 emails, campaigns split by city.
- 03
Results achieved
208 meetings and 294 positive outcomes. Bologna campaign: 21% reply rate, one lawyer in 5. Milan campaign: 1,090 replies from 19,565 contacts. A channel that did in months what word of mouth would have done in years.
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