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Finance and credit

Reaching CFOs and finance directors, who filter everything

In finance and credit the decision maker is almost always a CFO or a finance director: a person used to filtering any commercial communication, who replies only when they immediately understand what it is about. Without an active channel, opportunities come through direct acquaintance and nothing else.

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Finance and credit industry

The starting point

The challenges we meet most often

  • Challenges 1

    Decision makers who filter everything

    Those who run corporate finance receive proposals every day and discard those that don’t speak their language.

  • Challenges 2

    A Service Hard to Explain Cold

    Credit management and financial services can't be explained with a product sheet: you need a concrete problem to start from.

  • Challenges 3

    No structured channel

    Personal relationships work, but they can't be multiplied. And when they are missing, the flow is missing too.

The method in the industry

How we work in this industry

We build the channel from scratch: lists of CFOs and finance departments verified one by one, and messages that talk about credit management in operational terms, not about financial services in the abstract. We follow the replies ourselves, on your behalf, and keep them separate from the meetings: in an industry with a long cycle, knowing where each conversation stands matters more than the number of contacts.

Case studies

The method in this industry

Recommended services

The channels we use here

Your market is in the industry finance and credit? Let's talk.

In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.

Book the Feasibility Study