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B2B marketing and communication

The agency that grows its clients cannot find new ones

Marketing and communication agencies that work for B2B companies know how to do lead generation for others, but rarely for themselves. The calendar fills with client projects, and the search for new clients always ends up at the bottom of the list. Then a big client ends the contract and the pipeline is empty.

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Industry B2B marketing and communication

The starting point

The challenges we meet most often

  • Challenges 1

    The cobbler with broken shoes

    The whole team works on clients. The agency’s own marketing is done in spare moments and stops at the first work peak.

  • Challenges 2

    Revenue concentrated on a few retainers

    Two or three clients account for a huge share of revenue. If one changes marketing director, you risk losing it.

  • Challenges 3

    Tenders with ten agencies

    The requests that come in spontaneously are often tenders with many agencies and budgets already set. You work hard to win few of them.

The method in the industry

How we work in this industry

We choose with you one or two industries where you already have strong cases, because a generalist agency does not stand out in a message. We look for the typical triggers: a newly appointed marketing director, a rebrand, a company hiring its first marketing role, a product launch. The message carries a case from a similar client and a concrete observation about their website or communication. Email and LinkedIn to the marketing manager, and in parallel to the sales director when the service touches lead generation.

Who we talk to

  • Marketing Director or CMO

    They have pipeline targets and a small team. They look for an agency that understands B2B and delivers measurable results. Creativity they take for granted.

  • Sales Director

    Sees marketing from the side of the contacts that reach the salespeople. Marketing generates contacts but not meetings, and he knows it well.

  • Entrepreneur

    In companies without a structured in-house marketing team they decide. They want to understand what they get, not how the algorithm works.

The objection we hear most often

«We are a marketing agency, we should be able to do this ourselves.»

Knowing how to do it and having the time to do it are two different things. Your team works on the clients who pay, and that is as it should be. We take on the part that always falls behind, research and first contact, and we keep it running even in the months when your team is full.

Case studies

The method in this industry

Recommended services

The channels we use here

Frequently asked questions

Questions about the industry

All questions
  • How does a B2B marketing agency find new clients?

    By specialising. An agency that declares an industry and brings cases from that industry gets replies that a generalist agency does not. Then you build a direct contact channel with the marketing managers of that industry, with triggers such as appointments and rebrands.

  • Can a Communications Agency Use Outbound Without Looking Like Spam?

    Yes, if every message shows that you looked at the company: a detail of the site, a campaign, a launch. In this industry the recipient also judges how the message is written, so the quality of the text matters more than volume.

  • Which new marketing director is the best contact?

    The one appointed a few months ago. In the first months a new manager reviews suppliers and budgets, and listens to proposals the predecessor would have ignored. It is one of the triggers we use most.

Your market is in the industry b2b marketing and communication? Let's talk.

In the Feasibility Study we tell you honestly whether it makes sense to get started in your industry, and how.

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