trade fairs and events
Quasar S.r.l.
86 opportunities and 22 meetings in 6 months.
Observed period: 6 months
86
Opportunities
22
Meetings
11.8%
Response Rate
- 01
Starting point
Forty-four years of history built on the managing director's personal network: unplanned commercial activity, and no possibility of dedicating internal resources to scouting while managing event operations.
- 02
Strategy executed
Delegation of decision maker scouting (automotive, pharma, lifestyle) with personalised copy and constant follow-up.
- 03
Results achieved
22 meetings in 30 days and 38 qualified prospects. 432 replies from 3,650 decision makers across 6 campaigns (11.8%), confirming the targeting was right.
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