logistics and transport
Restore S.r.l.
From 2.3 meetings a year to 11, with the first contract closed at the first meeting.
Observed period: 6 months
- 01
Starting point
Restore supplies WMS systems and logistics for fashion, food and pharma. Before the campaign the company generated on average 2.3 new meetings a year: a number too low to build any commercial forecast.
- 02
Strategy executed
List built on the three verticals served, with messages tailored by industry because fashion logistics and pharma logistics have completely different constraints. The existing case studies with Alviero Martini, Diadora and K-Way were used as concrete proof in the body of the email.
- 03
Results achieved
Twenty-nine opportunities and 11 meetings, against 2.3 the previous year. The first contract, worth €4,200, was closed at the very first meeting generated.
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