recruiting hr
Sercanto S.r.l.
7 qualified meetings and 28 opportunities from a single LinkedIn profile in 6 months.
Observed period: 6 months
28
Opportunities
7
Meetings
5-8
Opportunities per month
- 01
Starting point
A platform for aggregating and distributing job ads. The goal was to reach HR Directors, Talent Acquisition Managers and Employment Agencies at large companies, a heavily covered target that is hard to engage with ordinary marketing campaigns.
- 02
Strategy executed
Using a single LinkedIn profile only, we built a hyper-personalised social selling campaign.
- 03
Results achieved
7 sales meetings with highly qualified decision makers and 28 opportunities in the pipeline overall, without the need for large infrastructure.
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