construction
Skylift S.r.l.
87 opportunities and 42 meetings with construction companies and general contractors.
Observed period: 12 months
- 01
Starting point
Skylift makes hoists and construction-site platforms: a product that sells when the site is already scheduled, so with a narrow time window that is hard to catch by chance.
- 02
Strategy executed
The list was built on general contractors and companies with active construction sites, not on the whole construction sector. The messages focused on the specific logistics problem of working at height on site, starting a conversation with whoever manages the site and not with the central purchasing office.
- 03
Results achieved
Eighty-seven opportunities and 42 meetings, with almost one opportunity in two reaching a meeting: in a market where the buying window is narrow, covering it consistently is worth more than any volume.
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